There have been a few times in my three decades as a marketing professional where an emerging trend hit me like a ton of bricks:
Circa 1994-1996 — When I first discovered the Internet/Web and realized the massive reach and influence it would have (after the Netscape browser came out, I quickly learned to code my first crude websites and soon after left my job at an ad agency to start a web design firm)
Circa 2008 — When I discovered my first podcast and later that year created my own first show (short lived!) called Web Business Freedom…which has led to a passion for podcasting (even though my latest show has been on hold for a couple months…sad but true)
Also circa 2008 — When I discovered Twitter and Facebook and saw the trend of social media taking off and took the plunge to learn all I could about it
Circa late 2016 — When Pew Research Center came out with their annual stats on social media usage and I realized how much Facebook has truly won the social game, with:
- 79% of online Americans now using Facebook
- 76% of Americans who use Facebook visiting it daily
Source: Pew Research Center
I mean, I knew Facebook had reached catastrophic numbers, of course…but now we’re at the 80/20 inflection point.
While I had dabbled a bit with Facebook ads, suddenly it became crystal clear to me that this is the most significant communications platform of our time…and it is imperative as a marketer to understand and utilize it to the fullest extent. And yes, I mean Facebook ads…vs. trying to beat your head against the Facebook Wall trying to achieve “organic” reach. For most of us, that is a futile cause.
Announcing Facebook Ads Authority
I’ve been diving deeply into Facebook ads the past few months and want to share what I’ve been learning.
My latest digital product is called Facebook Ads Authority. Click the link to learn more about this. If you like it, it’s just $7 US to get a copy. If not, no worries…there are a lot of other great resources out there.
Regardless, I encourage anyone running a business or working in marketing to pay attention and get up to speed with what is possible with Facebook ads. They continue to innovate the platform, offering a virtually endless combination of possibilities to reach your prospects at a fraction of the cost of “traditional” media like print, radio, billboards, trade shows, etc.
If all this seems awesome but overwhelming and you would rather focus on your business and not Facebook ads, contact me to learn about our done-for-you Facebook advertising services.
If you have a good case study to share about your use of Facebook ads, let me know!