Get ready to learn about the power of direct response copywriting from one of the masters of the craft, Scott Martin, founder of Scott Martin Copywriting. He joins me on today’s Go For Launch podcast.
Scott has been a professional copywriter for his entire career. He was born in America, spent his formative years in England, then moved back to America where he lived in Charlotte, North Carolina for 27 years. He now lives in Aspen, Colorado.
He has taken detours into corporate communications, magazine publishing, and writing books but he has always written copy.
Today, he’s a direct response copywriter. His clients include direct marketing giants like Agora, The Motley Fool, and Ryan Deiss’s Digital Marketer. But he also writes for much smaller businesses including a local pub. He has helped this small establishment build an opt-in email database of 2,500 people.