Have you ever asked yourself, “What would Walt do?” (Walt being Walt Disney, of course!). If so, you will love learning from Vance Morris, who helps companies create “Disney-Style” service in their businesses with his firm, Deliver Service Now Institute (DSNI).
Vance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts, and progressed through the management ranks as a Night Club Manager at Pleasure Island, Service Trainer aboard the Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90s. It was at the Contemporary that Vance experienced his crowning achievement—by designing, opening and operating Chef Mickey’s, Disney’s flag-ship Character Dining Experience.
After leaving Disney, Vance utilized his skills to rescue or improve many of America’s companies and government agencies. His clients included Tyson, NASA, Rain Forest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts.
Tiring of corporate life, Vance opened his own bricks & mortar Business in 2007. After meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next business, Deliver Service Now!, where he consults and coaches other companies on how to create and implement Disney style service and then apply Direct Response Marketing to profit from it.
Vance Morris has shared the stage with many top marketers and service professionals in the world, including Dan Kennedy, Lou Ferrigno, Jack Canfield and Charles Henning.
We talk about the following during our conversation:
- How Vance got started as an entrepreneur after leaving Disney
- The entrepreneurial rollercoaster he has experienced—from a layoff to the near death of his wife, bankruptcy then achieving financial freedom
- The secret to having systems at every level
- The essence of “magic” when it comes to business
- The systems he learned at Disney to deliver world class service
- His current companies, including Deliver Service Now Institute (DSNI) and a successful carpet cleaning company in Maryland (his “marketing and service lab”)
- His experience leading Dan Kennedy mastermind chapters
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Photo credit: Don Sullivan
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