How To Become An Infopreneur

Brandon Uttley Growing A Business, Podcast, Starting A Business Leave a Comment

Go For Launch Podcast Show 60If you want to know how to become an “infopreneur,” Bailey Richert is an excellent person to teach you. In fact, that is what infopreneurs do—they package their knowledge around a specific subject and sell it to others in a variety of ways.

Bailey joined me on this week’s Go For Launch podcast. She is a business coach who helps individuals launch profitable online enterprises as infopreneurs—or respected experts in their fields who create value and profit by sharing their passions with others in a manner that supports their ideal lifestyles.Bailey Richert

After working the 9-5 grind as a consultant in California until 2014, she quit my job and enrolled at MIT to study entrepreneurship. She then launched a successful online travel education company,, and has expanded into teaching “infopreneurship” to other people (e.g., how to create and sell digital informational products online).

Her new book, Life Experience Millionaire,  is available on Amazon, and she offers a free video training course that outlines her 6-step process to launching an infopreneur business.

This episode is on iTunes, Soundcloud and Stitcher.

Topics we discuss include:

  • Why you should give away 90% of your content for free
  • How to grow your email list then keep it warm by communicating regularly (at least once a week)
  • How to build your community (and gain their trust)
  • What are the best information products to create (based on your desires and skills)
  • Where the real money is for infopreneurs
  • What the “job” of the successful infopreneur entails (and why it’s valuable)
  • Why infopreneurship provides great flexibility for entrepreneurs
  • How Bailey gets a lot done as a solopreneur
  • Her “can’t live without” tool (ClickFunnels)
  • The first infopreneur who really inspired Bailey (Natalie Sisson of Suitcase Entrepreneur)
  • Her revenue streams that include speaking, online course and coaching

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Show Links

Bailey Richert’s Website

Bailey’s how-to infopreneur course:


About The Author

Brandon Uttley

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Brandon Uttley is Commander and CEO of Go For Launch, LLC, his fifth startup. He is passionate about helping others launch and grow successful businesses.

When not working on his business, he enjoys spending time with his wife and two young children.

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