Most people and companies have a goal to “drive more traffic” to their website. But a more crucial goal is to increase your website conversions, or the number of visitors you capture into your sales funnel. You want to make every website click count.
My guest on today’s podcast is an expert on the subject of turning browsers into buyers. Justin Christianson is a 14-year digital marketing veteran and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and president of Conversion Fanatics, a full service conversion rate optimization company that helps companies get more out of their digital traffic efforts.
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Justin talks about why conversions are so important and what some of the most effective tactics are for attracting and converting website traffic, including Ebooks, coupon codes, training programs, videos, free products and discounts.
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