Startup Resources & Tools

This is a list of the top tools and resources we recommend when you are starting a small business.

Please note: Some of the links on this page are affiliate links. This means if you click on the link and purchase the item, we will receive an affiliate commission at no extra cost to you! Regardless, we only recommend products or services we use personally and believe will add value to our readers.

Web Hosting

WordPress is the best website platform for small businesses, and WP Engine is one of the most robust and dedicated WordPress hosting companies. They are the hosting provider of Go For Launch.

We also recommend Bluehost as a very affordable and reliable option.

Refer to our podcast for more information on how to select a Web host: What’s the Best Web Hosting Company For Your Business?

Accounting / Bookkeeping / Payroll

Xero is the best system to manage all your bookkeeping and accounting details. It includes a wealth of features, ranging from bank reconciliation and invoicing to payments, payroll, quotes, tax information exports and more.

Billing / Time Tracking / Invoicing

We use Harvest to track time and bill clients for any service-related work. You can easily send electronic invoices by email and receive electronic payments. It’s one of the easiest-to-use and most affordable services. (It can be a simple way to start before you step up to something more robust like Xero.)

For a free invoice template, use this one from Quickbooks.

Cash Flow

Getting paid on time and managing cash flow are two of the biggest challenges for any small business. Especially if you provide services and have to settle for 30-60-90 day payment terms, which can really put you in a bind at times.

We rely on Fundbox to cover the gaps. It allows you to get paid in full on payments you are owed by clients. You get the money in your bank account within 24-48 hours. You then have three months to pay it back, with a sliding scale of low-cost fees on top of your original invoice amount. The faster you pay, the less you owe.

It’s easy to set up a free account and connect it with your accounting/bookkeeping system (Fundbox works with all the major ones including Xero, Quickbooks, Wave, Harvest and Freshbooks). Then, simply choose one or more outstanding invoices and wait for the money to show up in your bank account.

Domain Name Registration

We use GoDaddy and IWantMyName to register and manage our domain names.

Email Address for Your Business

Once we register domain names, we use Google Apps to set up email addresses (plus all the other great tools that come with Google such as Drive, Calendar, etc.).

Google email address for small business

Email Campaign Management

We use the ConvertKit platform to build our email list and manage all our email campaigns. It has a lot more features than other email providers and is much easier to use!

To capture email addresses, we also use the awesome plugin OptinMonster. It is a great system for converting casual site visitors into email subscribers, and there are tons of options for how you style your forms and make them appear on your site.

Incorporation And Registered Agent Service

Personally, we love the service at Northwest Registered Agent. They are the firm we turned to when we incorporated Go For Launch as a Limited Liability Company (LLC).

LegalZoom is also a top choice for many when it comes to help with incorporating your business and taking care of other small business legal matters.

Landing Pages and Traffic Funnels

Instapage is the best landing page builder. More small businesses should discover the many uses of Instapage for quickly building gorgeous landing pages that convert visitors into prospects and customers.

To really take your sales funnels to the next level, consider ClickFunnels. It is ideal for creating complex lead capture systems quickly.

Phone Service

Having a high-quality, affordable phone service is a must for a small business. We recommend Evoice.

Miscellaneous Startup Resources & Tools

Blogger Outreach / Influencer Marketing

Ninja Outreach is an affordable and useful tool for identifying top bloggers and other influencers you wish to reach. You can also use it as a sales prospecting tool and CRM system.

Facebook Contests and Promotions

We use Heyo to run Facebook contests and promotions.

Freelance Content Writers

Get high quality content from freelance writers with Scripted. They excel at content including blog posts, web pages, press releases and video scripts.

Graphic Design

For affordable graphic design, 99Designs is a popular option. We have also used Crowdspring with good results.

For do-it-yourself graphics, we use Canva extensively.

Link Shortener for WordPress

Pretty Link is the best way to set up “prettier” URLs for your blog posts, pages, affiliate links, etc. An example is!

Mailing Address for Your Business

If you need a mailing address besides your personal home, Earth Class Mail is a good option. They will help you create a local footprint for your company and do cool stuff like scan your mail, forward mail and packages to any address and even automatically detect checks and deposit them into your bank account. (Note: the link is good for 50% off for two months on any plan.)

Password Manager

We use Dashlane as our password manager. It is critical to use unique, strong passwords for every site you sign up for.


Podasting is gaining in popularity among consumers. As a result, there are huge opportunities for small businesses to market themselves through a podcast. Go For Launch is part of the world’s largest and best podcasting community, Podcasters ParadiseDon’t forget to check out our top podcast for entrepreneurs and are free podcast setup course.

Are you ready to start a podcast? We recommend Libsyn, the world’s top podcast network and host of the Go For Launch podcast! Enter promo code LAUNCH at checkout to get your first two months free.*

* Note: You will get the current month free if you sign up after the second day of the month, followed by the next month free. Make sure you sign up for the highest level you think you will need, because you cannot switch during the free trial—if you do, billing will kick in. Finally, if you remove your credit card information before the first full month ends, your Libsyn account will be closed.

Project Management

We have used a gazillion project management systems. The ones we gravitate toward the most are Trello and Process Street. Be sure to check out the interview with Vinay Patankar, CEO of Process Street.

Virtual Assistants

John Jonas’ Replace Myself is an excellent source for finding virtual assistants, as is Chris Ducker’s Virtual Staff Finder.

WordPress Themes, Plugins and Support

Go For Launch uses the amazingly versatile X Theme for WordPress.

MyThemeShop is another resource for killer premium WordPress templates and plugins.

We use the Elevtr plugin to create and embed forms—it’s a huge time saver!

If you use WooCommerce on your site and need support, check out Wooguru…it’s pretty awesome and affordable.

Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."