Ultimate Guide To Incorporating

Starting A Business: The Ultimate Guide To Incorporating

Brandon Uttley Business And Legal Issues, Financial Issues, Starting A Business, Top 10 1 Comment

Are you serious about starting a company or incorporating? If so, you will need to determine which type of business ownership structure, form or entity is best for you.

The choices you have include:

  1. Sole proprietorship
  2. Partnership
  3. Limited Liability Company (LLC)
  4. S-Corporation
  5. Corporation
  6. Nonprofit
  7. Cooperative

This article focuses on the first four types of business entities above, which are the most common for small businesses in the United States. I’ll also touch on the Corporation entity, which applies mostly to large companies.

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The Paradox of Choice

As someone who has started five businesses, let me acknowledge the “paradox of choice” upfront. Even though there are just a handful of choices of the type of company you can form, they can seem overwhelming. You may feel confused, especially if you are just starting a business for the first time. That’s natural! Every time I get ready to “officially” form a new company, I struggle with this decision. When I developed Go For Launch, my intention was to research the choices below thoroughly, once and for all, so I’d be super clear myself on the pros and cons of each business entity.

I hope this article clarifies things for you. My high-level advice is:

Don’t agonize too much over the decision to form a corporate entity. You are better off getting something formal in place rather than waiting interminably.

You can change to another corporate type later. You’re not locked into one structure forever.

All of these options below are available to you as an entrepreneur! Look past all the superficial complexities, and understand you can literally form a company in a matter of days and for a reasonably small amount of money.

There are resources that can help speed up the process of incorporation. Two of my favorites are Northwest Registered Agent and LegalZoom; however,  if you want to save money, you can contact your state’s department of revenue or secretary of state’s office and file the paperwork yourself.

How Much Does It Cost To Incorporate?

You should expect to pay anywhere from a few hundred dollars to several hundred dollars (about $200-$800) to incorporate. That’s typical and can done at the lower end of that range if you keep things simple. However, if you are starting out with a bunch of partners or some other complicated circumstances, you can expect to pay more—because the process will likely involve consultations with lawyers and accountants.

Speaking of lawyers and accountants, you will see a lot of advice online to consult with either an attorney or an accountant or both before you form your corporate entity. I’ll second that advice. Starting a company will affect you personally and financially, in ways you cannot anticipate in the beginning. It’s worth paying for a professional’s advice with a decision this important.

If you do not know a lawyer or a Certified Public Accountant, you can always use a great resource like Clarify to schedule a call with a professional. (Feel free to schedule a call with me if you’d like, though be advised I am neither a licensed attorney nor a CPA…but my hourly rate is cheaper!)

Incorporating: The Main Types of Small Business Corporate Entities

Sole Proprietorship

Incorporating as a sole proprietor

Pros: It is the easiest business entity to set up for an individual; there are no filing fees or paperwork; you don’t have to maintain corporate records, minutes, etc.; there are no issues that come with having business partners

Cons: It offers no legal protection for your personal assets; there are few tax advantages (a main reason for being in business for yourself in the first place); and banks and big businesses won’t take you as seriously as a “legitimate” corporation

A sole proprietorship is an unincorporated business owned by one person. However, it does not have to be simply a “one person shop.” Sole proprietorships may include large enterprises with many employees and hired managers and part-time operators.

As a sole proprietor, you get to run the entire show and be 100% responsible for your business’ success  and earnings—along with any potential debts, losses and liabilities.

If you—just you and no one else—is interested in doing business “as yourself,” then being a sole proprietor is the simplest way to go. There is no paperwork to file and no fees to pay. However, depending on the nature of your business and where you are conducting business, you still will need to obtain necessary licenses and permits. Make sure you check the regulations for your city, state or industry. The Small Business Administration has a comprehensive Business Licensing & Permits tool with a listing of federal, state and local permits, licenses and registrations you will need to operate a business.

A big decision for sole proprietors revolves around taxes. Unlike other entities that offer some options for paying on a portion of earnings at a reduced tax rate, sole proprietors have to report all their earnings as wages at the normal tax rate.

That last part, liabilities, is key. What is means is you, personally, are completely on the hook for anything that happens from a business standpoint. If you get sued for any type of business negligence, you will be personally liable or legally responsible. You’re putting yourself, personally, and all your personal assets at risk. And if heaven forbid the business must be dissolved and you owe (and cannot pay) creditors, you may face personal bankruptcy.

I have started out in business as a sole proprietor a few times. But it always feels risky—and it is.

Here’s something else to consider: To me, being a sole proprietor doesn’t feel like a “real” business—no matter how “big” you start getting. And you miss out on the personal and tax benefits of a formal corporate structure.

All the mature entrepreneurs I know have formed an LLC or S Corporation.


Incorporating as a partnership

Pros: Allows several people to form a business together; easy to form; lets partners share duties and obligations of the business; has very few formal requirements

Cons: May lead to partnership disputes; each partner is liable for the other partners’ actions; partnerships cannot issue stock

A partnership is another form of unincorporated business owned by two or more people, each of whom has a financial interest in the business.

According to Nolo, there are two types of partnerships: general partnerships and limited partnerships:

“General partnerships involve two or more parties who voluntarily agree to own and run a for-profit business in which they equally share management duties and profits or losses. Limited partnerships are made up of at least one general partner who finances and manages a for-profit business as well as one or more limited partners who provide only capital to that partnership entity.”

In my experience forming different companies with several partners, we never considered forming a “Partnership” entity per se. However, we addressed various issues of the “partnership” structure through a different entity (in my case, using several S Corporations), along with separate legally binding Partnership Agreements. In any type of “partnership,” you are well advised to consult with an attorney in order to clearly document things like percentage of ownership, compensation, individual roles, dispute resolution, recourses for partners leaving the company, etc.

Partnerships are an older, well-established entity. Until 1977, corporations and partnerships were the only business structures available in the U.S. Today, however, they are not as popular a choice. Many advisors that my partners and I consulted never recommended forming a partnership.

Partnerships do begin to provide tax advantages beyond the sole proprietor stage.

Corporations, explained in more detail below, are unique in that their profits are taxed both at the corporate level (the company pays taxes on its earnings) and on dividends paid to shareholders. This is commonly known as “double taxation,” and it is something most small business owners try to avoid.

With a partnership, at least one person/partner must be responsible for the company’s debts and any litigation, but the profits “pass through” or flow from the company directly to owners. This avoids the issue of “double taxation.”

Limited Liability Company (LLC)

Incorporating as an LLC

Pros: Require few formalities; offered limited liability protection to owners; profits go directly to the LLC’s members

Cons: Cannot issue stock; certain businesses such as banks cannot form as LLCs; more formal documentation required vs. partnerships; additional filing fees and annual fees

The Limited Liability Company, otherwise known as an LLC, is a popular option for many small business owners. It is the entity I chose for Go For Launch, LLC.

An LLC is a form of company that offers limited liability protection to its owners (one or more). It has characteristics of a Corporation and a Partnership or a Sole Proprietorship, depending on how many business owners there are. According to the IRS, “It is designed to provide the limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership.”

Formal Documentation and Fees

While not as complex to form as a standard corporation, LLCs require more formal documentation than general partnerships. LegalZoom also notes that “Each state charges an annual fee to maintain an LLC. In many states, you must also submit an ‘annual report’ or ‘statement of information,’ which is a one-page form sent by the state. Some states also have state taxes.”

Where I live (North Carolina), I wasn’t too concerned about these “extra” fees…but in some places (California or New York, for example), they can add up to hundreds of dollars a year…so do your homework!

Operating Agreement

For multi-member LLCs, all owners must enter into an operating agreement to specify members’ different rights and responsibilities. LLCs also must register articles of organization with a relevant state office. The articles of organization generally identify the LLC’s name, the location of its principal offices, the identities of its owners, any planned LLC term or duration, and any other statutory requirements.

Similar to Partnerships, LLCs are taxed as a pass-through entity.  This means that ALL the profit you earn in an LLC must be reported as a wage on your personal taxes at the end of the year. You can still use the profit to further your business purposes, but you will still pay taxes on ALL the profit as if you paid yourself a wage. You also must pay the normal Social Security and Medicare taxes in addition to self-employment taxes on all the profit of your LLC.

Option For An LLC To Be Taxed As An S-Corp

There is an opportunity for LLCs to “elect” to be taxed just like an S Corporation. At the beginning of any year, you can elect to change your tax status with the IRS and be taxed as an S-Corp. You cannot, however. decide at the end of the tax year that things went better than expected and change your election—it has to be declared at the beginning of the year.

In choosing to be an LLC that is taxed as an S Corporation, you can opt to pay yourself a “reasonable wage” and pay the normal taxes for those wages. However, at the end of the year, you have the option to take the remaining profit as a dividend. Dividends are not taxed as wages, and you will pay a lower tax on the dividends (about half as high, depending on a number of factors).

To take advantage of this, you will be responsible for defending your “reasonable wage” to the Internal Revenue Service (IRS).  For example, if you operate a successful business that makes $100,000 in profit and you pay yourself a “reasonable” wage of $1,000/month, you’ll have a hard time defending that wage to the IRS.

Here’s another example (courtesy of Northwest Registered Agent):

Let’s say you make a profit of $100,000 in a year using your LLC and you pay yourself a wage of $5,000/month ($60,000/year).  If you are taxed as an LLC, you will be taxed on the remaining $40,000 as a wage and pay the full tax amount on your personal tax return at year end.  But if you are taxed as an S-Corp, and you pay yourself the same $5,000/month wage, you would pay yourself that $40,000 remainder as a dividend and pay significantly less taxes on that portion of the profit.
Some would argue it only makes sense to be taxed as an S-Corp if your LLC is making a good profit.  For example, if your LLC is only making $20,000 in profit, you wouldn’t be able to justify a low enough “reasonable wage” to leave any profit left at the end of the year to pay a dividend.
Companies such as Northwest Registered Agent and LealZoom can help you form an LLC and file your S-Election with the IRS.

Sub-Chapter S Corporation (also known as an S-Corporation or S-Corp)

Incorporating as an S Corporation

Pros: A popular option for small businesses, along with the LLC; S-Corporations can avoid double taxation in some circumstances, such as when the S-corporation pays all profits to shareholders as salary; all shareholders (owners in the business) have limited liability protection

Cons: More detailed filing information; must also hold board meetings and file minutes annually (even for a one-person S-Corp)

An S-Corporation or S-Corp is a corporation that has received the Subchapter S designation from the IRS. To get this, you must first charter the business as a corporation in the state where it’s headquartered. Then, you must file to be considered an S-Corp. The IRS considers S-Corporations “by law to be a unique entity, separate and apart from those who own it.” This allows for a limit on the financial liability for which an owner (i.e., a shareholder) is responsible. Just know, this liability protection isn’t foolproof. A plaintiff against you in a lawsuit may be able to “pierce the corporate veil” and go after your personal assets.

What distinguishes the S-Corporation from a traditional corporation (C-Corporation) is the ability to have profits and losses “pass through” to the shareholder’s personal tax return. In this way, the business itself is not taxed, only the shareholders. However, there is an important caveat: any shareholder who works for the company must pay him or herself “reasonable compensation.” Each shareholder must be paid fair market value, or the IRS might reclassify any additional corporate earnings as wages.


Incorporating as a C Corporation

Pros: Protects shareholders and owners from the liabilities of the company; can issue stock (making it easier to raise money than a partnership or LLC)

Cons: Double taxation; more complex management, oversight and reporting

C Corporations generally represent the “big dogs” of industry. While they account for only 6% of U.S. businesses by type, they generate 65% of sales (source: Ernst and Young).

Ownership of a corporation is made up of investors or shareholders. Each investor or shareholder owns a portion of the company. A board of directors manages the interests of the shareholders.

Corporate tax rates are different than those for sole proprietorships or other unincorporated businesses because of double taxation, as described above.

One important benefit of the corporate entity is that it has continuous life. That means it will carry on even if one of the owners dies. That owner’s interest just transfers to someone else.

Another benefit of C Corporations is the ability to increase ownership interests by issuing shares of stock.

For tax purposes, corporations file taxes at the corporate level. Their shareholders file taxes on the income they earn from corporations, either through dividends or capital gain income.

Business Types Overview

 Sole ProprietorshipGeneral PartnershipLimited Liability Company (LLC)S CorporationC Corporation
EASE OF SETUPEasiestNo filing, but a partnership agreement is neededMus file Articles of Organization with the Secretary of State; state specific filing fee requiredMust file Articles of Organization with the Secretary of State; state specific filing fee requiredMust file Articles of Organization with the Secretary of State; state specific filing fee required
OWNERSHIPOne ownerUnlimited number of general partnersUnlimited number of "members" allowedUp to 75 shareholders allowed. One class of stock allowed.Unlimited number of shareholders with no limit on the classes of stock.
OWNER LIABILITYUnlimited liability for obligations of the businessAll general partners are fully liable for the obligations of the businessGenerally no personal liability for obligations of the businessGenerally no personal liability for obligations of the businessGenerally no personal liability for obligations of the business
MANAGEMENTSole proprietor manages the businessGeneral partners have equal management rights unless they decide otherwiseAn Operating Agreement defines how it is to be managed. A Manager is usually designated to manage the business.Board of Directors has overall management responsibility with officers having day-to-day responsibility.Board of Directors has overall management responsibility with officers having day-to-day responsibility.
TAX TREATMENTEntity is not taxed; sole proprietor pays all taxesEntity is not taxed; all income and losses passed through to partnersEntity is not taxed; profits and losses are passed through to the membersEntity is not taxed; profits and losses are passed through to the shareholdersCorporation is taxed at the corporate level. Shareholders are taxed on any dividends received.
CAPITAL CONTRIBUTIONSSole proprietor makes any capital contributions as neededGeneral partners contribute money or services and receive interest in profits and lossesMembers typically contribute money or services and receive an interest in profits and lossesShareholders usually buy stock in the one class of stock issued by the corporationShareholders usually buy stock in the corporation. Corporation can issue common and preferred stock.

Any Questions?

If you still have questions about incorporating, please leave a comment below and I’ll do my best to get you an answer!

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About The Author

Brandon Uttley

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Brandon Uttley is Commander and CEO of Go For Launch, LLC, his fifth startup. He is passionate about helping others launch and grow successful businesses.

When not working on his business, he enjoys spending time with his wife and two young children.

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