We Are Go For Launch!

Brandon Uttley Starting A Business, Top 10 7 Comments

ou are about to journey into the world of how to start and grow a successful, profitable business. Get ready to join thousands of others who are ready to become entrepreneurs.

This website, our exclusive email list and other vehicles will focus on the nuts and bolts of starting and running a new business. We will explore the mechanics of incorporation, finance, marketing and more. And we will dive into the entrepreneur’s mindset and what it takes to succeed.

My name is Brandon Uttley, and I am Commander of Go For Launch. Sit back, relax and prepare for the ride!


The inspiration for the business and the name Go For Launch comes from the movie Apollo 13. There is the classic scene in which the mission commander asks his team to report on whether they are “go/no go” for launch. It gives me chills every time I watch this!

As I thought about what is involved in starting a business, I realized that if rocket scientists can boil the most complex endeavor down to a series of checklists, the same could be done for the process of launching and running a company! The good news is, it’s not rocket science.

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Brandon UttleyAs a “serial entrepreneur,” I have started several small businesses. Go For Launch, LLC is my fifth company.

When I graduated from college and entered the working world, I never thought about being an entrepreneur until one of my co-workers discussed the idea with me. We ended up starting a business together, which he bailed out of right before we were set to launch after many months of working on it in secret. But I pushed on, and that ultimately became a million dollar business.

Like most entrepreneurs, when I first started out I was clueless. I made a ton of mistakes and lost a lot of money before the business became profitable long-term.

My first business, carbonhouse, was a web design firm I co-founded in 1999. I served as president until 2008, when I sold my interest in the firm. It was a successful exit.

The next several businesses I started were a mixed bag.

My consulting firm, Web Business Freedom, was profitable but never took off like I hoped it would. I also got sidetracked from my original vision (which I will talk about it depth in future posts).

My third business, Command Partners, was a personal and financial disaster. I made the worst mistakes an entrepreneur can make. They included spending too much too fast, not having a clear path to profitability and getting into a bad partnership.

It was a devastating, demoralizing failure. As I faced the real possibility of bankruptcy, I was forced out of the business. Worse, after 12 years of being an entrepreneur, I had to go back to working for someone else. A year later, I lost that “9-5” job.

It was a wakeup call. It forced me to recognize that I was, at heart, an entrepreneur. I didn’t want to work full-time for someone else again.

As I reflected on my experiences as an entrepreneur, I asked myself hard questions:

  • What had I learned that led to success before?
  • What were my fatal mistakes, and how could I avoid these?
  • Was there a “right way” to do things that I had missed?
  • If I had it to do all over again, what should I do differently?

In humility, I decided to start back at square one. I thought, if I were starting a business for the first time, what would I do?


That’s where the seed for Go For Launch began. As I typed “how to start a business” into Google, it struck me: this is where most people today would start!

It surprised me there were not more “definitive” sites for information about starting a business. Sure, there are plenty of resources—but they are hit-or-miss.

I also wondered, how many people start businesses every month?

Turns out, there are a lot. In the U.S. alone, there are about 543,000 new businesses started every month, according to Forbes.

Entrepreneurs are a lifeblood of the global economy. Yet while it’s rewarding to be your own boss, it is also incredibly challenging. It definitely helps to have good resources and mentors along the way…and I plan to be one!

I look forward to sharing more of my own entrepreneurial journey. More importantly, I am eager to get to know you and help you achieve your dreams of business ownership.

T-minus 60 seconds and counting…Houston, we are Go For Launch!


About The Author

Brandon Uttley

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Brandon Uttley is Commander and CEO of Go For Launch, LLC, his fifth startup. He is passionate about helping others launch and grow successful businesses. When not working on his business, he enjoys spending time with his wife and two young children.

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  • Good luck Brandon! Looking forward to reading more here.

  • Lead Gen Agent

    Congratulations on Go for Launch!

  • Congrats Brandon! Sounds like a great idea! Though for some reason it won’t let me submit my email address, maybe because I’m already on your list?

  • Never mind. Even though it came up with an error message, I got the confirmation email anyway. 🙂