What entrepreneurs need to know about HR

What Entrepreneurs Need to Know About HR

Brandon Uttley Business And Legal Issues, Financial Issues, Podcast 2 Comments

go for launch podcast show 83I recently talked to two experts about what entrepreneurs need to know about HR (human resources).

Shannon CookShannon Cook is a SHRM Senior Certified Professional with over 17 years’ experience in Human Resources. She received her Professional Certification in Human Resources Management from UCLA, and is the proud wife of a business owner. She works with Insperity, a trusted advisor to America’s best businesses for more than 30 years that provides an array of human resources and business solutions designed to help improve business performance.

Shannon has served her clients as an HR Specialist and as a Client Liaison. Shannon also developed national level trainings and resources for her colleagues in the field to support client satisfaction and efficiencies for the service teams. Earlier this year, she transitioned to a Business Performance Advisor role within Insperity and support’s Insperity’s mission to Help Businesses Succeed So Communities Prosper. Having the unique combination of business owner perspective and a HR background, she is able to empathize with the challenges a business owner faces and offer solutions that fit their long and short term strategies.

Luke WilliamsAlso joining us on the podcast is Luke Williams. Luke is the head of sales and operations for Zenworkforce. An entrepreneur nearly his entire life, he has founded multiple companies and has a great deal of experience helping start-ups and emerging companies start and grow their sales and organization functions.

Luke joined Zenworkforce in 2015 to assist the company with entering the B2B market.His company, Grab A Cloud, specializes in consulting pre-revenue companies to acquire their first customers and develop strategies for scaling operations.

Zenworkforce is an employee performance documentation software that allows managers to document activities in real-time to encourage positive reinforcement and ensure accurate documentation of areas of opportunity. Zenworkforce allows managers to operate more efficiently, it helps facilitates employee engagement, and provides risk mitigation assistance to the executive team.

This episode is on iTunes, iHeartRadioSoundcloud and Stitcher.

Thanks for listening!

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About The Author

Brandon Uttley

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Brandon Uttley is Commander and CEO of Go For Launch, LLC, his fifth startup. He is passionate about helping others launch and grow successful businesses.

When not working on his business, he enjoys spending time with his wife and two young children.

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  • Hi Brandon,

    Certainly helps to get inside the mind of HR pros like these if you run a biz. Why? Pros they are and offer fab advice but the psychology aspect of HR intrigues me most. How people think, act and react based on leadership, day to day work stuff and the like helps us entrepreneurs to both better work with folks and to see trends as trends develops. Of course getting in people’s heads – in a nice, non-invasive way 😉 – also helps our problem-solving abilities. A biggy for any aspiring or seasoned entrepreneur. When ya know people and how to work together with peeps you become better equipped to run a prospering business in any niche.

    Thanks for sharing Brandon 🙂


    • Ryan, great points! Thanks for sharing your thoughts on the importance of good Human Resources practices and knowledge for entrepreneurs.